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Examining users' perspectives of domain-specific and standardized Web site navigation systems.

機譯：檢查用戶對特定于域的標(biāo)準(zhǔn)化網(wǎng)站導(dǎo)航系統(tǒng)的看法。

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摘要

With the current heterogeneous design of Web site navigation systems in use today, many users must relearn how to navigate these Web sites with every new Web site they visit, even when navigating within the same domain. The purpose of this quantitative comparative study was to identify users' preference frequencies for characteristics of Web sites' navigation features, and to examine if the preference frequencies differed with users' demographic characteristics. The study was designed to address these issues through user responses to a Web-based survey. The study's population consisted of users of selected Internet forums/search engines that were expected to be frequented by Web developers, designers, and Web site managers. In addition, Northcentral University learners and faculty were asked to participate. Using a priori power analysis, the desired total sample size was 156 respondents. A total of 160 surveys were returned. A statistical significance level of .05 was used. Findings indicated users do prefer domain-specific, standardized Web site navigation systems to a standalone, non-standardized Web site navigation system; common/standardized menu navigation system to different/non-standardized menu navigation; and, users prefer menu systems with sub-menus to no sub-menu navigation system. However, with the exception of gender there were no significant preference differences among users' demographic characteristics. The conclusions from the study could be used to provide Web site developers, designers, and managers, with design guidelines for more intuitive Web site navigation systems, thereby enabling more meaningful and efficient searches.
機譯：隨著當(dāng)今使用的網(wǎng)站導(dǎo)航系統(tǒng)的當(dāng)前異構(gòu)設(shè)計，即使在同一域中導(dǎo)航時，許多用戶也必須重新學(xué)習(xí)如何使用他們訪問的每個新網(wǎng)站來導(dǎo)航這些網(wǎng)站。這項定量比較研究的目的是確定用戶對網(wǎng)站導(dǎo)航功能特征的偏好頻率，并檢查偏好頻率是否與用戶的人口統(tǒng)計特征不同。該研究旨在通過用戶對基于Web的調(diào)查的回應(yīng)來解決這些問題。這項研究的人口包括預(yù)期的Web開發(fā)人員，設(shè)計人員和網(wǎng)站管理員經(jīng)常訪問的某些Internet論壇/搜索引擎的用戶。此外，還要求北中央大學(xué)的學(xué)習(xí)者和教師參加。使用先驗功效分析，所需總樣本量為156個受訪者?？偣卜祷亓?60個調(diào)查。使用0.05的統(tǒng)計顯著性水平。調(diào)查結(jié)果表明，用戶比獨立的非標(biāo)準(zhǔn)化網(wǎng)站導(dǎo)航系統(tǒng)更喜歡特定于域的標(biāo)準(zhǔn)化網(wǎng)站導(dǎo)航系統(tǒng)；通用/標(biāo)準(zhǔn)化菜單導(dǎo)航系統(tǒng)，用于不同/非標(biāo)準(zhǔn)化菜單導(dǎo)航；并且，與沒有子菜單導(dǎo)航系統(tǒng)相比，用戶更喜歡帶有子菜單的菜單系統(tǒng)。但是，除性別外，用戶的人口統(tǒng)計學(xué)特征之間沒有明顯的偏好差異。該研究的結(jié)論可用于為網(wǎng)站開發(fā)人員，設(shè)計人員和管理人員提供更直觀的網(wǎng)站導(dǎo)航系統(tǒng)的設(shè)計準(zhǔn)則，從而實現(xiàn)更有意義和更有效的搜索。

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  • 作者

    Leggett, James W.;

  • 作者單位

    Northcentral University.;

  • 授予單位 Northcentral University.;
  • 學(xué)科 Business Administration Management.;Psychology Cognitive.;Information Science.
  • 學(xué)位 Ph.D.
  • 年度 2009
  • 頁碼 123 p.
  • 總頁數(shù) 123
  • 原文格式 PDF
  • 正文語種 eng
  • 中圖分類 貿(mào)易經(jīng)濟;信息與知識傳播;心理學(xué);
  • 關(guān)鍵詞

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