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Creating a Female Athlete: The Power of Societal Reimaging and Advertising in the All-American Girls Professional Baseball League

機(jī)譯：創(chuàng)造女運(yùn)動(dòng)員：全美女孩職業(yè)棒球聯(lián)盟中社會(huì)重塑和廣告的力量

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摘要

The All American Girls Professional Baseball League introduced an acceptable form of female sport to the United States during World War II. The All American Girls Professional Baseball League's feminine image and high standards of the league provided a new quality team sport that the ever popular softball diamonds of industrial recreation had failed to reach. One of the reasons for their success was the attention to detail in the visual representation of the baseball league. Appearing in a time of heightened advertising and branding, a visual representation of the League was created to fit within the societal norms of the day by the original owner of the All American Girls Professional Baseball League, Philip K. Wrigley, and his trusting advertising executive, Arthur E. Meyerhoff'. Using a concept I term "societal reimaging," the thesis examines newspapers and organizational documents to view the changes and continuities of the All American Girls Professional Baseball League's administrations and the ability executives to present female athletes as feminine women.
機(jī)譯：第二次世界大戰(zhàn)期間，全美女孩職業(yè)棒球聯(lián)盟向美國(guó)介紹了一種可接受的女性體育運(yùn)動(dòng)形式。全美女孩職業(yè)棒球聯(lián)盟的女性形象和高標(biāo)準(zhǔn)的聯(lián)盟提供了一種新的優(yōu)質(zhì)團(tuán)隊(duì)運(yùn)動(dòng)，而這種流行的工業(yè)娛樂(lè)壘球鉆石一直未能達(dá)到。他們?nèi)〉贸晒Φ脑蛑皇窃诎羟蚵?lián)賽的視覺(jué)表現(xiàn)中注重細(xì)節(jié)。在全美廣告和品牌推廣時(shí)代出現(xiàn)，全美女孩職業(yè)棒球聯(lián)盟的原始所有者菲利普·格里格利（Philip K. Wrigley）及其信任的廣告主管創(chuàng)建了該聯(lián)盟的視覺(jué)表示，以適應(yīng)當(dāng)今的社會(huì)規(guī)范。 ，亞瑟·梅耶霍夫（Arthur E. Meyerhoff）。本文使用我稱之為“社會(huì)想象”的概念，研究了報(bào)紙和組織文件，以查看“全美女孩職業(yè)棒球聯(lián)盟”行政管理部門的變化和連續(xù)性，以及主管人員將女運(yùn)動(dòng)員展示為女性的能力。

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  • 作者

    Haines, Kaitlyn M.;

  • 作者單位

    Marshall University.;

  • 授予單位 Marshall University.;
  • 學(xué)科 History.
  • 學(xué)位 M.A.
  • 年度 2017
  • 頁(yè)碼 168 p.
  • 總頁(yè)數(shù) 168
  • 原文格式 PDF
  • 正文語(yǔ)種 eng
  • 中圖分類 植物學(xué);
  • 關(guān)鍵詞

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