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首頁(yè)> 美國(guó)衛(wèi)生研究院文獻(xiàn)>Preventive Medicine Reports >Predicting which type of push notification content motivates users to engage in a self-monitoring app
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Predicting which type of push notification content motivates users to engage in a self-monitoring app

機(jī)譯：預(yù)測(cè)哪種類型的推送通知內(nèi)容會(huì)激發(fā)用戶參與自我監(jiān)控應(yīng)用程序

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Despite the unprecedented access to self-monitoring health apps, lack of optimal user engagement remains a significant challenge. Push notification prompts with contextually tailored messages offers a promising strategy to improve engagement. To increase the efficacy of push-notifications on engaging individuals with health apps, greater attention to the modifiable components of push notifications that influence responsiveness is needed. This study examines the effect of message content and frequency of push notifications, along with past app usage on responding to notifications within 24 h, and engaging with self-monitoring in JOOL Health smartphone app. Mixed models were applied on a de-identified data set of 18,000 contextually tailored push notifications sent by JOOL Health App to 1414 participants. The content in sent messages on behavioural topics were mapped into either tailored suggestions or tailored insights. Our findings suggest that push notifications with tailored suggestions were more effective overall in encouraging self-monitoring, but amongst frequent app users, push-notifications containing insights was associated with greater self-monitoring. People who were not using the app as frequently were less likely to respond to a prompt. This study suggests that push-notification content does have an impact on subsequent use of key app features, and app developers should consider what content is likely to work best for who, and under what circumstances. Secondary data-analysis of commercial apps presents a unique opportunity to elucidate and optimize health behaviors.
機(jī)譯：盡管前所未有地使用了自我監(jiān)控的健康應(yīng)用程序，但是缺乏最佳的用戶參與仍然是一個(gè)巨大的挑戰(zhàn)。具有上下文相關(guān)信息的推送通知提示提供了一種提高參與度的有前途的策略。為了提高推送通知在使個(gè)人使用健康應(yīng)用程序方面的功效，需要更多地關(guān)注影響響應(yīng)性的推送通知的可修改組件。這項(xiàng)研究研究了消息內(nèi)容和推送通知頻率的影響，以及過(guò)去的應(yīng)用程序使用情況對(duì)24小時(shí)之內(nèi)的通知做出響應(yīng)以及在JOOL Health智能手機(jī)應(yīng)用程序中進(jìn)行自我監(jiān)控的影響?；旌夏Ｐ蛻?yīng)用于已取消標(biāo)識(shí)的數(shù)據(jù)集，該數(shù)據(jù)集由JOOL Health App向1414名參與者發(fā)送了18,000個(gè)上下文定制的推送通知。已發(fā)送的有關(guān)行為主題的消息中的內(nèi)容被映射為量身定制的建議或量身定制的見(jiàn)解。我們的發(fā)現(xiàn)表明，帶有量身定制建議的推送通知在鼓勵(lì)自我監(jiān)控方面總體上更有效，但在頻繁使用應(yīng)用的用戶中，包含洞察力的推送通知與更大程度的自我監(jiān)控相關(guān)。那些不經(jīng)常使用該應(yīng)用程序的人響應(yīng)提示的可能性較小。這項(xiàng)研究表明，推送通知內(nèi)容確實(shí)會(huì)影響關(guān)鍵應(yīng)用功能的后續(xù)使用，應(yīng)用開(kāi)發(fā)人員應(yīng)考慮哪些內(nèi)容最適合誰(shuí)，在什么情況下最有效。商業(yè)應(yīng)用程序的二次數(shù)據(jù)分析為闡明和優(yōu)化健康行為提供了獨(dú)特的機(jī)會(huì)。

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