国产bbaaaaa片,成年美女黄网站色视频免费,成年黄大片,а天堂中文最新一区二区三区,成人精品视频一区二区三区尤物

首頁> 美國衛(wèi)生研究院文獻(xiàn)>Foods >What Drives Customer Satisfaction Loyalty and Happiness in Fast-Food Restaurants in China? Perceived Price Service Quality Food Quality Physical Environment Quality and the Moderating Role of Gender
【2h】

What Drives Customer Satisfaction Loyalty and Happiness in Fast-Food Restaurants in China? Perceived Price Service Quality Food Quality Physical Environment Quality and the Moderating Role of Gender

機(jī)譯：是什么推動中國快餐店的客戶滿意度忠誠度和幸福感？感知價格服務(wù)質(zhì)量食品質(zhì)量自然環(huán)境質(zhì)量以及性別的調(diào)節(jié)作用

代理獲取
本網(wǎng)站僅為用戶提供外文OA文獻(xiàn)查詢和代理獲取服務(wù)，本網(wǎng)站沒有原文。下單后我們將采用程序或人工為您竭誠獲取高質(zhì)量的原文，但由于OA文獻(xiàn)來源多樣且變更頻繁，仍可能出現(xiàn)獲取不到、文獻(xiàn)不完整或與標(biāo)題不符等情況，如果獲取不到我們將提供退款服務(wù)。請知悉。
  • 摘要
  • 著錄項(xiàng)
  • 相似文獻(xiàn)
  • 相關(guān)主題

摘要

The fast-food service industry has been growing rapidly across China over the last few decades. In accordance with the rising consumption level in the country, Chinese customers care increasingly about their food choices. The purpose of this study is to investigate the factors that can influence customer satisfaction, loyalty, and happiness, with a particular focus on the moderating role of gender. Data were collected through an online survey completed by customers who visited Western fast-food restaurants (KFC, McDonalds, etc.) in China. The structural equation model was applied to test 12 hypotheses. Results showed that perceived price, food, service, and physical environment quality positively affected customer satisfaction. Perceived price can significantly influence customers’ judgement of the quality dimensions of a restaurant. Moreover, customer satisfaction and happiness can lead to a sense of loyalty. Happiness functions as a mediator between satisfaction and loyalty. Nonetheless, our findings indicated that customers’ perceptions of food quality based on price and satisfaction levels based on service quality differ significantly between the genders, which demonstrated that gender moderation exists in food consumption. This study will contribute to a better understanding of managerial and theoretical perspectives, which will be beneficial for subsequent research.
機(jī)譯：在過去的幾十年中，中國的快餐服務(wù)行業(yè)發(fā)展迅速。隨著中國消費(fèi)水平的提高，中國顧客越來越在意自己的食物選擇。這項(xiàng)研究的目的是調(diào)查可能影響客戶滿意度，忠誠度和幸福感的因素，尤其關(guān)注性別的調(diào)節(jié)作用。數(shù)據(jù)是通過在線調(diào)查收集的，這些調(diào)查是由在中國訪問過西方快餐店（肯德基，麥當(dāng)勞等）的客戶完成的。將結(jié)構(gòu)方程模型用于檢驗(yàn)12個假設(shè)。結(jié)果表明，感知的價格，食物，服務(wù)和實(shí)際環(huán)境質(zhì)量對客戶滿意度產(chǎn)生積極影響。感知價格會嚴(yán)重影響顧客對餐廳質(zhì)量維度的判斷。此外，客戶的滿意度和幸福感會導(dǎo)致忠誠感。幸福是滿意度和忠誠度之間的中介。盡管如此，我們的調(diào)查結(jié)果表明，客戶對基于價格的食品質(zhì)量的看法和基于服務(wù)質(zhì)量的滿意度的看法在性別之間存在顯著差異，這表明食品消費(fèi)中存在性別節(jié)制。這項(xiàng)研究將有助于更好地理解管理和理論觀點(diǎn)，這對后續(xù)研究將是有益的。

著錄項(xiàng)

相似文獻(xiàn)

  • 外文文獻(xiàn)
  • 中文文獻(xiàn)
  • 專利
代理獲取

客服郵箱：kefu@zhangqiaokeyan.com

京公網(wǎng)安備：11010802029741號 ICP備案號：京ICP備15016152號-6 六維聯(lián)合信息科技 (北京) 有限公司?版權(quán)所有

  • 客服微信

  • 服務(wù)號