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Re-imaging arts festivals through a corporate lens: a case study of business sponsorship at the Henley Festival

機(jī)譯：通過企業(yè)視角重新想象藝術(shù)節(jié)：以亨利音樂節(jié)的商業(yè)贊助為例

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This paper explores the impacts commercialisation processes have on contemporary arts festivals by analysing their increasing reliance on private sector funding sources, such as business sponsorship. A case study of the Henley Festival demonstrates the effects that being primarily dependent on corporate subsidies can have on the a??look and feela?? of a festival. Research methods include a survey sent to 117 UK arts festival organisers to discern audience demographics, programming, funding and future plans. Case study methods include in-depth interviews with the Artistic Director and Marketing Director of the Henley Festival, as well as participant and direct observation of the festival, which was recorded in a personal research diary. Main conclusions suggest that the Henley Festival is exclusionary for many of the local population and classical arts enthusiasts, who are often alienated from the festival as a result of its emphasis on garnering corporate support and providing corporate entertainment.View full textDownload full textKeywordsarts funding, business sponsorship, arts festivals, commercialisation, classical arts, corporate subsidyRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/13606719.2010.508664
機(jī)譯：本文通過分析商業(yè)化過程對當(dāng)代藝術(shù)節(jié)的影響，分析它們?nèi)找嬉蕾囁綘I部門的資金來源，例如商業(yè)贊助。亨利音樂節(jié)的一個案例研究表明，主要依賴公司補(bǔ)貼可能會對音樂節(jié)的“外觀和感覺”產(chǎn)生影響。研究方法包括發(fā)送給117個英國藝術(shù)節(jié)組織者的調(diào)查，以了解觀眾的人口統(tǒng)計(jì)，節(jié)目制作，資金和未來計(jì)劃。案例研究方法包括對Henley音樂節(jié)的藝術(shù)總監(jiān)和市場總監(jiān)進(jìn)行深入訪談，以及對該音樂節(jié)的參與者和直接觀察，并記錄在個人研究日記中。主要結(jié)論表明，亨利音樂節(jié)被許多當(dāng)?shù)鼐用窈凸诺渌囆g(shù)愛好者所排斥，由于他們強(qiáng)調(diào)獲得公司的支持和提供公司娛樂活動，因此經(jīng)常與音樂節(jié)脫節(jié)。查看全文下載全文關(guān)鍵字藝術(shù)資金，業(yè)務(wù)贊助，藝術(shù)節(jié)，商業(yè)化，古典藝術(shù)，企業(yè)補(bǔ)貼相關(guān)var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在線”，servicescompact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多” ，pubid：“ ra-4dff56cd6bb1830b”};添加到候選列表鏈接永久鏈接http://dx.doi.org/10.1080/13606719.2010.508664

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    《Managing Leisure》 |2010年第4期|p.237-250|共14頁
  • 作者

    Rebecca Finkela*;

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  • 正文語種 eng
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