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首頁> 外文OA文獻(xiàn) >An applied project in Environmental Communication: Exploring whether people’s eating habits can be influenced to incorporate local food through the production of a short documentary film
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An applied project in Environmental Communication: Exploring whether people’s eating habits can be influenced to incorporate local food through the production of a short documentary film

機(jī)譯：環(huán)境傳播中的一個(gè)應(yīng)用項(xiàng)目：探討是否可以通過制作短紀(jì)錄片來影響人們的飲食習(xí)慣，以結(jié)合當(dāng)?shù)厥澄?

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摘要

In order to explore how average people might be influenced to demonstrate environmentally-friendly behaviors, I researched how eco-social documentaries influence an individual’s behaviors. I produced my own film about local food to compare to this research, and then conducted a survey to see whether there is potential for my film to influence the intent of participants to change their food-buying behaviors. I found that the level of influence varies depending on the background of the participant, with a general trend of feeling motivated and educated after viewing the film. Results showed significant change of intent to make a purchase at a farmer’s market in the following month and to pay a slightly higher price for local food in the following month. My findings show that there is potential for documentary films to influence people’s individual behaviors. This means that there is potential for film to reach broad audiences and create eco-social change.
機(jī)譯：為了探討普通人如何受到影響以證明其環(huán)保行為，我研究了生態(tài)社會(huì)紀(jì)錄片如何影響個(gè)人的行為。我制作了自己的關(guān)于當(dāng)?shù)厥称返碾娪?，以與這項(xiàng)研究進(jìn)行比較，然后進(jìn)行了一項(xiàng)調(diào)查，看我的電影是否有可能影響參與者改變其飲食購買行為的意圖。我發(fā)現(xiàn)影響力的程度因參與者的背景而異，觀看電影后通常會(huì)受到激勵(lì)和教育。結(jié)果顯示，下個(gè)月在農(nóng)貿(mào)市場(chǎng)購買商品的意向發(fā)生了重大變化，并在下個(gè)月支付了更高的當(dāng)?shù)厥称穬r(jià)格。我的發(fā)現(xiàn)表明，紀(jì)錄片有可能影響人們的個(gè)人行為。這意味著電影有潛力吸引廣泛的觀眾并創(chuàng)造生態(tài)社會(huì)的變化。

著錄項(xiàng)

  • 作者

    Shlom Alison;

  • 作者單位
  • 年度 2015
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