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Biases in Idea Screening: Exploring Gender Bias and First-Cast Vote Bias in the Process of Multivoting

機(jī)譯：想法篩選中的偏見：探索多重投票過程中的性別偏見和初次投票偏見

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摘要

Idea generation and selecting ideas are two integral components in the design process. Before products or innovations can come to life, they must first be designed through the process of idea generation and selection. This investigation includes two studies that aim to determine if there is bias in the process of idea screening using multivoting. Both studies examine the process called multivoting which is used in team idea generation for selecting ideas. The sample of focus are students in an undergraduate creative design methods class. In these studies, the goal is to first determine if males are more likely than females to vote on their own ideas, and second to determine if the first ideas to receive any votes has an impact on the amount of total votes it receives from others on the team. In the first study, students brainstormed as many ideas as possible in ten minutes during class and then participated in multivoting. Results show that there is not enough of a difference between males and females to call it a bias, however there is an indication that there might be a bias toward ideas that receive votes first. In the second study, students came to class with ten ideas prepared. This process of multivoting was examined to see if there was a clear bias toward the ideas that first receive votes, as well as if a gender bias existed. Results from this study were similar to the first. There is not enough of a difference between males and females to call it a bias, however ideas that were the first to receive a vote got almost twice as many votes as ideas that were not first to receive a vote. Knowing when biases are likely to occur can help better the accuracy of idea screening, which can lead to more successful idea selections.
機(jī)譯：構(gòu)思的產(chǎn)生和構(gòu)思的選擇是設(shè)計(jì)過程中不可或缺的兩個(gè)組成部分。在產(chǎn)品或創(chuàng)新得以實(shí)現(xiàn)之前，必須首先通過構(gòu)思和選擇的過程來設(shè)計(jì)它們。這項(xiàng)調(diào)查包括兩項(xiàng)研究，旨在確定使用多重投票進(jìn)行的想法篩選過程中是否存在偏見。兩項(xiàng)研究都檢查了稱為多重投票的過程，該過程用于團(tuán)隊(duì)構(gòu)想的生成中以選擇構(gòu)想。重點(diǎn)樣本是本科生創(chuàng)意設(shè)計(jì)方法課程中的學(xué)生。在這些研究中，目標(biāo)是首先確定男性是否比女性更有可能對自己的想法進(jìn)行投票，其次是確定首先獲得任何選票的想法是否會影響其他方面的投票總數(shù)。團(tuán)隊(duì)。在第一個(gè)研究中，學(xué)生在上課的十分鐘內(nèi)盡可能多地集思廣益，然后參加了多次投票。結(jié)果表明，男性和女性之間的差異不足以稱其為偏見，但是有跡象表明，對于首先獲得選票的想法可能存在偏見。在第二項(xiàng)研究中，學(xué)生帶著十個(gè)想法準(zhǔn)備上課。檢查了這種多次投票的過程，以查看是否對首先獲得選票的想法存在明顯的偏見，以及是否存在性別偏見。這項(xiàng)研究的結(jié)果與第一項(xiàng)相似。男性和女性之間的差異不足以稱其為偏見，但是最早獲得選票的創(chuàng)意所獲得的選票幾乎是未首先獲得選票的創(chuàng)意所獲得的選票的兩倍。知道何時(shí)可能會出現(xiàn)偏差可以幫助提高想法篩選的準(zhǔn)確性，從而可以更成功地選擇想法。

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  • 作者

    Jedrzejewski, Frances.;

  • 作者單位

    University of Minnesota.;

  • 授予單位 University of Minnesota.;
  • 學(xué)科 Design.;Organizational behavior.;Gender studies.
  • 學(xué)位 M.S.
  • 年度 2018
  • 頁碼 62 p.
  • 總頁數(shù) 62
  • 原文格式 PDF
  • 正文語種 eng
  • 中圖分類
  • 關(guān)鍵詞

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